In short order Autodesk Labs is releasing a flurry of projects, and it is stuff that people want to use unlike a sub menu command in Revit 2012 that 12 people rejoice over, this is stuff that people want to use in their day to day. I understand that there have been server farms out there that can be used for rendering and it makes absolute sense. I also understand that there was storage on remote servers and file sync programs for a long time but until jungledisk and dropbox come along to put a pretty bow around it and make it more intuitive the percentage of the population who is going to use it would remain small, better software, better interface, bigger pie, exponentially bigger pie.
Project Neon allows for the export of dwg into the cloud viw the Neon interface, set parameters, and let it go to work. Not ever having to watch a painful block by block rendering, much like an 96 year old man shoveling a 200 yard driveway is worth the price of admission alone, which did I tell you, is free.