While I have not taken this for a test drive yet the videos and technology behind this are impressive and could provide a very valuable tool set. First, a word about technology. Too many times software presupposes too much knowledge or interest on the user, that is this software can do some amazing stuff you just have to sit down with it, go through the manual, try and use it, sit in a classroom, hit the user groups, etc. to master it and make it a useful and successfully incorporate into your workflow. If you are like me you might be open minded to that but the benefits of learning a brand new software package have to be pretty amazing to entertain that process. Enter Photofly. From what I have pulled up and I included two videos here you upload standard digital photographs, which could range from your iphone to your 18 Megapixel Digital SLR, and Photofly does its magic in the cloud utilizing its own servers to render a photographic 3D image, that can be scaled using a known dimension to a dimensionally correct model that can also be exported to AutoCAD as a pointcloud. What?!$% From my perspective this is invaluable, and brings to the forefront technology that was only available from laser scanners. I am not saying this takes their place but any time you can put another arrow in your quiver for building surveying and documentation, the better. And if this is as intuitive as these 2 videos make it out to be, this is a home run.