So trying to digitize every book, and mapping every street was not enough so Google (GOOG) has now gone after the earth and all its GIS data. Matt Rosoff of the San Francisco Chronicle Reports, “Google Attacks Huge New Market with Earth Builder” Google is stretching its brawn into specialized verticals that use to cost $millions to play in.
However, if you look at Autodesk and how it has started to push what they are calling “Reality Capture” and the energy modeling of the existing environment you understand the play. Additionally, existing buildings are the biggest consumer of energy out there and the first to really to look to identify savings and efficiencies, there is a movement toward 20 by 2020, that is 20% increased efficeiny in commercial buildings by 2020, and capturing/modeling/retrofitting, etc. all part of it. Well, I’m getting a little bit off topic, let’s repeat the SF Chronicle Headline, “Google Attacks Huge New Market”. Google starting to frighten anyone yet?