AEC Alliances, Purchases, Cats Living With Dogs


staypuftLike a ship that has long passed ripples from Apple’s long held strategy to combine software and hardware has finally come to shore in the AEC marketplace when Autodesk recently announced a ‘collaboration’ with Leica.  This shatters their long held belief that they would “never partner with software.”  Straight up from the copy on their splash page.

“Smart integration empowers our customers to construct more efficiently and more accurately by making design and reality fit together.”

I have to say this has been a long time coming because if anything Autodesk is excellent at marketing and mostly sort of listening to their customers and marketplace something Leica is beyond woeful at.  They are a classic engineering company who makes great products and convinced of their products greatness believe it will have a market.  I wonder if they have ever in their existence put together a customer focus group.  While Autodesk continues to partner and acquire multiple companies in the 3D and Built Environment space Faro, Leica’s main competitor, acquired Kubit in March.  Trimble now owns Tekla, Sketh Up and Gehry Technolgies . 

What does the Leica / Autodesk union mean?  I would think at least when you need to export point for layout, instead of just picking a generic export you would then export to Leica’s family of products as an option.  Perhaps Cloudworx and Recap combination, as I would believe if you are firing up a Leica scanner, their would have to be some link directly to the Autodesk family.  Is this friendly oligopoly good for the industry.  Well when Windows dominated the marketplace people argues their monopoly was good as it provided a defacto standards, just like Rockefeller argued Standard Oil’s position of owning everything allowed for efficient pricing.

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