Google X : Project Genie : Vannevar Technology -> Wants to Change AEC, Change the World


gren buildingsThere seems to be little known about what’s going on at this century’s Xerox PARC, Google X and it’s Project Genie, but a small amount of information was unveiled at ArchDaily.  Google’s commitment to sustainability is apparently going to reach into the AEC industry and possibly trample into Autodesk’s campsite.  While other software firms are hampered by their own internal growth and sales and what they can commit to marketing, (Autodesk wins there) and R & D.  The folks at google, know no such bounds.  The spinoff Vannevar Technology (which sounds suspiciously close to Vandelay Industries,) is working on creating…..who knows. Their website states “Reimagining building design for a more sustainable future.” Which is about as exciting as the 5th slide in a time share deck. However, google has the clout and cash in what can be a very stubborn, hesitant to change,” what are you talking to me ” culture.  Typically the principals in architecture firms don’t care about technology, they have minions to get it done so why invest in software or new tech when my current pricing, business structure, ROI formulas are working and set in stone, plus I don’t like business that much I like designing building so the less I get involved the better.  Engineers will analyze and without comparable metrics to analyze, then…paralyze. Construction managers will embrace tech if it saves the time, which equals money, so time and money but they have to live with the consequences, so embracing new tech….tough crowd.  Which is far from saying that things can’t be done better.

The small bit of copy on the web site rightly touts that buildings, yes buildings produce the most greenhouse gases, 40%, so what is google going to do about it?  Systems, software, construction methods, materials, vertically integrate and go borg on the industry.  My guess is whatever they do, they will be building some buildings with Vannevar Tech for proof of concept and case studies.  My guess it’s got be some integrated design and FM system to produce tangible CO2 / greenhouse gas savings, plus energy savings.  Some have guessed it might be a SketchUp on steroids, but then why did they sell it to Trimble. And who cares about the design process, what part of that is the current lifecycle of a building, very little, I’d want to own the building for most its life, it’s operating life, and want to own the management of it, and the data.  There ya go, so then, IBM and Maixmo, meet google, you might know them.  These are the crazy kids floating balloons for internet access. loon

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