Posts Tagged IBM
There seems to be little known about what’s going on at this century’s Xerox PARC, Google X and it’s Project Genie, but a small amount of information was unveiled at ArchDaily. Google’s commitment to sustainability is apparently going to reach into the AEC industry and possibly trample into Autodesk’s campsite. While other software firms are hampered by their own internal growth and sales and what they can commit to marketing, (Autodesk wins there) and R & D. The folks at google, know no such bounds. The spinoff Vannevar Technology (which sounds suspiciously close to Vandelay Industries,) is working on creating…..who knows. Their website states “Reimagining building design for a more sustainable future.” Which is about as exciting as the 5th slide in a time share deck. However, google has the clout and cash in what can be a very stubborn, hesitant to change,” what are you talking to me ” culture. Typically the principals in architecture firms don’t care about technology, they have minions to get it done so why invest in software or new tech when my current pricing, business structure, ROI formulas are working and set in stone, plus I don’t like business that much I like designing building so the less I get involved the better. Engineers will analyze and without comparable metrics to analyze, then…paralyze. Construction managers will embrace tech if it saves the time, which equals money, so time and money but they have to live with the consequences, so embracing new tech….tough crowd. Which is far from saying that things can’t be done better.
The small bit of copy on the web site rightly touts that buildings, yes buildings produce the most greenhouse gases, 40%, so what is google going to do about it? Systems, software, construction methods, materials, vertically integrate and go borg on the industry. My guess is whatever they do, they will be building some buildings with Vannevar Tech for proof of concept and case studies. My guess it’s got be some integrated design and FM system to produce tangible CO2 / greenhouse gas savings, plus energy savings. Some have guessed it might be a SketchUp on steroids, but then why did they sell it to Trimble. And who cares about the design process, what part of that is the current lifecycle of a building, very little, I’d want to own the building for most its life, it’s operating life, and want to own the management of it, and the data. There ya go, so then, IBM and Maixmo, meet google, you might know them. These are the crazy kids floating balloons for internet access.
Greening the Built Environment : Autodesk joins IBM’s Green Sigma Coalition : IBM Flexing its Market Power Muscle : BIM
Quick jumble from IBM to BIM and it seems a lot of threads are coming together between IBM and the AECOM community. Smart Buildings and Smart Cities, IBM and Dassault, IBM Maximo, etc. How this comes to grind with LEED, and EnergyStar initiatives , etc remains to be seen but there is quite a roster to this invite only list. Charter members include: Johnson Controls, Honeywell Building Solutions, ABB, Eaton, ESS, Cisco, Siemens Building Technologies Division, Schneider Electric and SAP but nothing like owning the process and selling services, hardware, software, product to achieve Green Sigma. The process itself :
“Combines real-time metering and monitoring with advanced analytics and dashboards that allow clients to make better decisions that improve efficiency, lower costs and reduce environmental impact.”
IBM goes on to outline the validation process which is, you guessed it, validated by IBM. How this differs from LEED which:
… is an internationally recognized green building certification system, providing third-party verification that a building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.
Now I am a capitalist so increasing shareholder value is something I take to heart, sure there’s a lot more in the mix than that and who am I to take IBM to task for flexing its market power muscle but aren’t we talking the same side of the coin only IBM wants to own the coin too. One could argue that Green Sigma is the practical application of LEED principles. That should keep respective communication departments off my back. Regardless of who owns the process the end goal for each is laudable, and now proven that ‘green’ is good business.
As reported by Lauren Browne at Connect Press IBM brought Autodesk in for its expertise in modeling and the built environment.
“It occurred to IBM, that it would make sense, given that the built environment requires multiple layers of solution sets including hardware, software, services, financing, etc. that no one company could do this (tackle greening the built environment) in isolation. And if they did, they would be handicapping themselves.” – Emma Stewart, Senior Program Lead, Sustainability, Autodesk.
This could help explain the Photofly and PointCloud tools expected in the most recent release of Autocad but if you start doing the math, +$400 billion in sustainable retrofits, +75% of construction done in the built environment you understand why the big guns are out.